Overview
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Strategy
Directing team on spacial planning and booth design (look, tone, and feel)
Design direction for suite of digital assets
Client relationship building and collaboration
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In 2023, the Women Deliver Conference took place in Kigali, Rwanda (one of the largest multi-sectoral events to advance gender equality). Hyperquake was tasked with creating a booth for Proctor & Gamble that represented both their brand and most importantly, their efforts in advancing gender equality and the feminist movement.
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My team and I created a booth that balanced the P&G brand and initiatives. It incorporated a platform for sharing and live storytelling, a space for learning, and an interactive central hub that encouraged attendees to share about their thoughts and feelings of the future of women.