Overview

    • Strategy  

    • Directing team on spacial planning and booth design (look, tone, and feel) 

    • Design direction for suite of digital assets

    • Client relationship building and collaboration

  • In 2023, the Women Deliver Conference took place in Kigali, Rwanda (one of the largest multi-sectoral events to advance gender equality). Hyperquake was tasked with creating a booth for Proctor & Gamble that represented both their brand and most importantly, their efforts in advancing gender equality and the feminist movement.

  • My team and I created a booth that balanced the P&G brand and initiatives. It incorporated a platform for sharing and live storytelling, a space for learning, and an interactive central hub that encouraged attendees to share about their thoughts and feelings of the future of women.


Process & iterations

Previous
Previous

Brand Identity

Next
Next

AI Transformation Wall Activation