In the process of planning for EBC enhancements for their existing Redmond EBC, Microsoft contacted the Storybuilding team at Hyperquake to assist with an experiential activation designed to showcase the Copilot AI product innovations and support successful customer engagements for their facility. After customer and brand research as well as key stakeholder interview takeaways, our strategists were able to craft a storyline from key themes that we found through our research.
Key Themes Strategy
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Compliment Your Team
Unlock productivity with task automation | Shorten learning curves | Sharpen skills along the way
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Look Like a Rockstar
Unlock productivity with task automation | Shorten learning curves | Sharpen skills along the way
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Copilot = Your Copower
Integral part of the team | Customized to your needs | Agile and responsive | Reliable partner, augmenting capabilities | Security at the forefront
Storyline
Microsoft is here to empower you, the thought leaders and visionaries of tomorrow. Our universal interface is the unbeaten digital transformation your business needs, illuminating opportunities and unveiling endless possibilities with enhanced productivity, unleashed creativity and real-time adaptability.
Trust is the pillar we stand upon, with decades of experience serving international clients across industries. AI Transformation provides solutions that you, your people and your business can count on. We’re here to serve and transform with you, and together, we can ensure you have what you need to be your best.
Bridging Strategy and the Experience
Let us be the light, illuminating the way for our audience, presenting to them the transformational possibilities they're looking for. As we share transparently about Microsoft Copilot products, we'll help the audience see the fluidity that
comes with them.
In our physical solution, we will use a material story as the glue to bridge our Storyline and the Copilot brand with the physical space. We'll focus on materials that are visual metaphors for transformation, transparency, illumination, and/or fluidity.
The storyline, in combination with the Copilot brand, inspired our design team to create an experience through fluid shape language and materiality (inspiration above). These elements in combination with digital demo stations throughout the space created a free flow experience to allow guests, along with their guide, to seamlessly move between demo stations.
Materiality (perforated metal, illuminated curves, vinyl applications, and holographic film) work together with shape language to create a harmonious, organic flow.
Process & iterations
