• Visual identity design

• Thematic journey and strategy

• March maps, stage direction 

• Scenic design creative direction

• Opening module storyboards 

• Registration and virtual event platform design 

• Event space print and brand activations creative direction

• Print production 

At L!VE, an event production company, I played a key role in delivering a comprehensive creative concept package for the 2022 National Color Street Convention, held at the Phoenix Convention Center.

After collaborating with our sales team to develop the initial RFP response and securing the project, I led a diverse team of creatives to bring this international event to life. My role involved directing and working closely with graphic designers, set designers, video production teams, 3D model artists, developers, fabrication specialists, and our in-house print production studio to ensure a seamless and impactful experience.

Within a condensed timeline of just five months, my team successfully delivered the initial creative package and meticulously managed all aspects of the project—from strategy and design to execution. We leveraged the Color Street brand to craft a vibrant and engaging experience that resonated with attendees, ensuring a memorable and impactful event.