Overview
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Creative direction throughout Narrative and Concept, Design Development, and Implementation
Exhibit design
Design, creation, and presentation of creative work
Digital interactive UI design and direction
Development and strategy for collaborative client workshops
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Best Buy is establishing a new office space in Boston to serve as the headquarters for Best Buy Health. In collaboration with Best Buy Health, Hyperquake designed and developed their first Executive Briefing Center (EBC). This space was carefully crafted to allow visitors to quickly and confidently grasp the BBH vision and mission, particularly in relation to in-home healthcare, while also highlighting their extensive capabilities, services, and reach.
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At Hyperquake, we collaborated closely with stakeholders and brand ambassadors to define key audiences, refine brand messaging, and identify core themes. This collaborative process led to the discovery of a powerful central narrative that guided all interactions within the Executive Briefing Center (EBC): "Enabling Great Care in Communities Everywhere."
With this storyline as our foundation, our multidisciplinary creative team crafted an immersive EBC experience for visitors. The activation areas within the EBC include dynamic video presentations, immersive audio experiences, interactive touchscreens, and engaging gamification elements.
Insurance Providers are looking for partners who can assist in providing managed care with a deep focus on members and engagement. Focus on acquisition and retention; star ratings. Interest in owning more of the value chain.
Healthcare Providers need partners, not competitors! Are facing multiple challenges – data quality and security, staff burnout, and pressure to be innovative. Looking for vendors that can multisolve – address many problems with a single approach or investment. Want solutions that relieve the financial pressures and partners that understand the larger economic picture.
Patients and Caregivers want choice and control – and need to know institutional care or hospital stays are not the only answers. Need to know the care-at-home experience can be frictionless. Misconception that the experience will feel distant or impersonal – on the contrary, the Best Buy Health experience is high-touch AND high-tech, so patients get more human interaction, not less.
Insurance Providers are looking for access to more people, and better data. Need patient-centered partners who will make getting on and staying in a trial easy, while meeting rigorous data standards. Interest in data they wouldn’t normally have access to.
This activation area demonstrate a profound understanding of the multiple perspectives and concerns that go into at-home care.
Here, Geek Squad content showcases of the support system for technology being deployed in the home as well as person-to-person education, training, and repair support.
Guests earn their Geek Squad badges as they navigate through a day in the life of a Geek! Totems are used on an interactive touch-table.
Guests participate in a gamified story that illustrates the many challenges present in diverse home settings.
Best Buy Health solutions are featured across the continuum, in a case-study, challenge-oriented way while highlighting seamless, high-quality healthcare experience in the online, retail, and mobile device market.
Storyboards with script for the BBH Anthem Video.
Process Work
