Role
Visual identity design
Thematic journey and strategy
March maps, stage direction
Opening module storyboards
Creative direction
Challenge
Color Street needed an event production partner with both creative vision and logistical expertise—someone who could bring their event to life seamlessly on every level. This led to the development of a comprehensive creative concept package for the 2022 National Color Street Convention, held at the Phoenix Convention Center.
Role
Within a condensed timeline of just five months, my team successfully delivered the initial creative package and meticulously managed all aspects of the project—from strategy and design to execution. We leveraged the Color Street brand to craft a vibrant and engaging experience that resonated with attendees, ensuring a memorable and impactful event. My role involved working closely with graphic designers, set designers, video production teams, 3D model artists, developers, fabrication specialists, and our in-house print production studio to ensure a seamless and impactful experience.
Inspiration
Graphic elements
Thematic journey
Scenic surfaces defined
Stage entrance and exits
Inspiration
Graphic elements
Thematic journey
Scenic surfaces defined
Stage entrance and exits
