Role
Creative direction throughout Narrative /Concept, Design Development, and Implementation
Graphic design of physical elements
Video storyboards
Graphic elevations
UI design intent
Challenge
Best Buy faced the challenge of establishing a new office space in Boston as the headquarters for Best Buy Health—one that needed to effectively communicate its vision and mission, particularly in the realm of in-home healthcare.
Solution
A collaborative approach was taken to engage stakeholders and brand ambassadors in defining key audiences, refining messaging, and identifying core themes. This process led to the development of a central narrative that shaped every interaction within the Executive Briefing Center (EBC): "Enabling Great Care in Communities Everywhere."
With this guiding storyline, a multidisciplinary creative team designed an immersive EBC experience that brings the BBH mission to life. The space features dynamic video presentations, immersive audio experiences, interactive touchscreens, and engaging gamification elements—ensuring visitors not only understand but also connect with the vision of in-home healthcare innovation..
Insurance Providers are looking for partners who can assist in providing managed care with a deep focus on members and engagement. Focus on acquisition and retention; star ratings. Interest in owning more of the value chain.
Healthcare Providers need partners, not competitors! Are facing multiple challenges – data quality and security, staff burnout, and pressure to be innovative. Looking for vendors that can multisolve – address many problems with a single approach or investment. Want solutions that relieve the financial pressures and partners that understand the larger economic picture.
Patients and Caregivers want choice and control – and need to know institutional care or hospital stays are not the only answers. Need to know the care-at-home experience can be frictionless. Misconception that the experience will feel distant or impersonal – on the contrary, the Best Buy Health experience is high-touch AND high-tech, so patients get more human interaction, not less.
Insurance Providers are looking for access to more people, and better data. Need patient-centered partners who will make getting on and staying in a trial easy, while meeting rigorous data standards. Interest in data they wouldn’t normally have access to.
This activation area demonstrate a profound understanding of the multiple perspectives and concerns that go into at-home care.
Here, Geek Squad content showcases of the support system for technology being deployed in the home as well as person-to-person education, training, and repair support.
Guests earn their Geek Squad badges as they navigate through a day in the life of a Geek! Totems are used on an interactive touch-table.
Guests participate in a gamified story that illustrates the many challenges present in diverse home settings.
Best Buy Health solutions are featured across the continuum, in a case-study, challenge-oriented way while highlighting seamless, high-quality healthcare experience in the online, retail, and mobile device market.
A flex space within the Customer Experience Center was designed to house physical products for guests to interact with.
Storyboards with script for the BBH Anthem Video.
Process Work
