Role
Experiential strategy
Materials and finishes
Environmental graphic design & elevation drawings
UI design intent
Challenge
Aramco partnered with the Storybuilding team at Hyperquake to design an Executive Briefing Center within their Research Center in Houston, Texas. Exhibits within, as well as all content and messaging, needed to directly reflect Aramco Americas as a world-class innovation and technology leader in the energy space. This center also needs to successfully engage a wide variety of attendees such as students, dignitaries, and potential clients.
Solution
A personalized experience was created for Aramco's diverse range of guests, seamlessly integrating advanced technology to enhance the visitor journey while simplifying the understanding of energy innovations and ongoing sustainability research.
Digital content for Lobby Welcome Screen, design intent.
Introduction screen
Laboratory selection options
Laboratory overview
Laboratory details
Laboratory content
Rest screen after inactivity
Staff entrance, digital content introduction
Staff recognition award
Staff recognition award detail
Staff highlight
Staff highlight detail