Role
Strategy and narrative: marrying branding, brand story-telling, and event messaging.
Look, tone, and feel development
Design direction
Script writing
Challenge
The Association of Briefing Program Managers (ABPM) is a global community dedicated to customer engagement professionals, serving as a central hub for design agencies, vendors, and Executive Briefing Center (EBC) managers. Each year, the ABPM in-house design team selects a design and theme for the annual Spring Conference and seeks support in crafting an opening module video—a dynamic piece that sets the tone for the entire event.
Solution
The 2023 opening module video was built upon the theme "The Power of Connections." Grounded in ABPM’s core values, the strategy shaped every aspect of the piece. From there, additional design elements, content, scripting, and audio were carefully curated to bring these values to life and create a cohesive, impactful experience.
